Editorial: 10-10-10

by David King

We were going for a perfect score. Since the judges were a little bias (being my daughters) I thought I would explain a little about what our new 10-10-10 campaign is all about. No, you are not signing up for the latest in long distance rates. What you can sign up for is a great package for a great price. We have been listening to our customers, and now we’re willing to try something a little different, a little aggressive. Some might think we are a little crazy. I won’t argue there, but what I will say is that we want to provide a deal where you can get the best magazine at the best price. For a certain time, we are offering our 10-10-10 plan. That is $10 for a one-year subscription to Hunting Illustrated. That also gives you 10% off anything you buy from us at www.huntingillustrated.com and our catalog. Lastly, but most importantly, the last 10 in the deal gives 10-percent of your subscription fee back to conservation. Yes, we will donate 10-percent of your subscription rate back to help conservation and the future of our hunting sport for your kids and my kids.

So, just like those annoying commercials on TV, let’s do a quick review:

Ten bucks for a one-year subscription (that’s 60% off our normal subscription rate of $24.95 and 70% off the newsstand cover price) that gets you six issues a year of great big game hunting action. Where are the free gifts you ask? Let’s forget the free gifts and gimmicks to get you to subscribe. If you want to get the magazine, just get the magazine and we’ll give it to you for a price that is too good to pass up.

Ten-percent discount on all purchases through HI on-line and the HI catalog. It won’t take much to recoup your $10 subscription fee when you include the benefit of saving even more money on your gift and gear purchases through Hunting Illustrated.

Ten-percent of your subscription fee will be donated back to conservation. Yes, this may not be much, but it will add up and every little bit helps. You want to make a difference? So do we, so that’s why we are kicking some revenue back through your efforts.

Enough of the review, now let’s talk serious about some huge bucks and bulls. This issue is our annual “Best Of” issue and we have some incredible stories to share with you from the 2007 season. Enjoy! I look forward to meeting more of you at the shows.

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