I have been in the custom gun business for over 16 years and in those 16 years I have seen custom gun makers come and go in the quest to build a better mouse trap. At Fierce, we not only feel we have a better mouse trap, we are building that mouse trap with all the bells and whistles, without charging a custom premium for it.
If any of you have been to a hunting show or convention lately and walked around the show, you not only get confused by all the custom rifle choices, but you hold your breath when asking the question, “How much?” In most cases, the salesman in the booth is quoting prices that are far north of $5,000 or even $6,000.
Nowadays, it is common for hunters and shooters to have one or more custom rifles in their safe; they have expectations of exuberant prices for a custom rig. Years ago at trade shows, guys would nearly laugh at you when you quoted them $4,000 for a rifle. Today they expect it.
Plenty of great custom rifles are available. Some are better than others; some have better mouse traps and gizmos than others; but for the most part they are very similar. Good barrels, straight actions, and stiff and usually lightweight stocks define their rifles. Let’s compare the new Fierce rifle to three competitors: McMillan Rifles, Christensen Arms and Gunwerks.
McMillan’s Legacy model comes in at a mere $6,235; their EOL rifle comes in at $6,775. The McMillan rifle action is a two lug receiver that has the raceways (bolt rails) wire edm for tight tolerances and increased accuracy. They, of course, put their own fiberglass or carbon stock (depending on the model) on the rifle, and install an aftermarket trigger and a match grade barrel. The action is coated with NP3 to weatherproof the receiver. Lastly, they assemble the rifle and test fire for accuracy. McMillan does not post an accuracy guarantee on their website. McMillan rifles are known for their impeccable fit and finish.